Now, with the further rise of domestic brands, the diversified pattern of increasingly obvious centrifuge.

2012 年，江森自控约克、开利、特灵、麦克维尔 4 大品牌市场占有率约为 81.4%。

In 2012, Johnson Controls, Carrier, York, Trane, Mike Weil 4 brands of the market share of about 81.4%.

本年度，离心机产品市场还有以下特征：首先，投资者信心受挫，大项目明显减少。受大环境影响，2012 年度不仅民用项目数量骤减，就连一向坚挺的政府项目也不如往年，以往频频中标的轨道交通、航空等领域的大单，在本年度鲜有中标。其次，价格战愈演愈烈。以往离心机产品定价权基本控制在美资几大品牌之手，多年来价格一直保持在一个较高的水平。[1]

This year, the centrifuge product market has the following characteristics: first, investor confidence, big project significantly reduce. The environment influence, not only the 2012 year civil projects plummeted, even has always been strong government project is better than in previous years, the past frequently successful rail transportation, aviation and other fields of a single, winning in this year's little. Secondly, the price war grows in intensity. Previous centrifuge product pricing in the basic control of several major brand American hands, the price level has been maintained at a high over the years. [1]

为了改变这一格局，部分品牌不计成本的放低出货价格，而这为离心机市场的繁荣牺牲的不仅是利润，更多的贡献在于让业界进一步了解了离心机产品神秘面纱的背后。其三，更加关注细分市场。本年度众品牌加强了化工、石油、食品、制药、煤炭、水处理和船舶等领域的渗透，细分市场竞争明显加剧。此外，品牌相继推出更为经济节能的小型化离心机产品，由于小型化离心机产品制冷量与螺杆机相重叠，对螺杆机产品市场形成一定的冲击，其市场认可度在逐步提升。

In order to change the pattern of low price, shipment put part of the brand regardless of cost, but this prosperity for the centrifuge market sacrifice is not only profits, more contribution is to enable the industry to further understanding of the product the mystery behind the centrifuge. Third, pay more attention to market segmentation. This year the brand to strengthen the infiltration of chemical, petroleum, pharmaceutical, food, coal, water treatment and shipbuilding industry, market competition aggravate obviously. In addition, the brand launched more economic and energy saving product miniaturization centrifuge, centrifuge product miniaturization due to overlapping of refrigeration and screw machine, the formation of a certain impact on the screw machine products market, the market acceptance is improved gradually.

在产品推广方面，本年度离心机品牌采取了相对高调和多样化的宣传手段。2012 年初，美的率先推出降膜式双级离心式冷水机组作为 2012 年的主打机型，并获得了丰厚的回报；格力从3月初举办了为期2个月2012新品全国巡回发布会，其中包括其明星产品高效直流变频离心机；2012 年，海尔推出了自主研发风冷磁悬浮产品，机组综合能效比高达 7，比传统机组节能 50% 以上。不仅如此，海尔还举办了声势浩大的磁悬浮离心机节能应用交流会，让用户、专家、经销商面对面交流；另外，江森自控约克、盾安、开利、麦克维尔、特灵、顿汉布什、LG、广州日立、世纪东元等品牌也通过各种形式加大推广力度。值得一提的是，2012 年刚刚进入离心机阵营的烟台荏原表现良好。另外，在即将到来的2013年，国祥等品牌的进入，使得离心机市场竞争更加精彩纷呈！从区域方面来看，华东、华南、华北仍然是离心机产品的主要市场。在经历了 2011 年华南、华东市场下滑后，2012 年华东、华南市场继续呈现下滑的态势，华北市场继续企稳回升，华中市场保持稳步增长，经历几年高增长之后，本年度西南市场呈现下滑的态势。值得一提的是，由于基数相对较低，离心机产品在西部和东北地区基本上每年都有一定幅度的增长。

In the promotion of products, the annual centrifuge brand to take a relatively high-profile and diversified means of publicity. In early 2012, beauty took the lead in the introduction of falling film type double stage centrifugal chiller in 2012 as the flagship model, and obtained generous returns; GREE from the 3 month held for a period of 2 months 2012 new national tour conference, including its star product efficient DC variable speed centrifugal machine; in 2012, Haier launched the independent research and development of air cooling magnetic products, comprehensive energy efficiency ratio of the unit up to 7 units, more than 50% energy saving than the traditional. Not only that, Haier also held the energy saving application of AC magnetic centrifuge massive will, let users, experts and dealers to communicate face to face; in addition, Johnson Controls York, shield, Carrier, Mike Weil, Trane, Don Han Bush, LG, Guangzhou Hitachi, Shi Jidong yuan and other brands also through various forms to increase efforts to promote. It is worth mentioning that the soft Yantai 2012 has just entered the centrifuge camps original good performance. In addition, in the upcoming 2013, enter Guoxiang brands such as market competition, make the centrifuge more wonderful! From the regional perspective, Southern China, East China, North China is still the main market centrifuge products. In 2011, Southern China experienced a decline in East China market, the 2012 East, the Southern China market continued to show a decline trend, the North China market continues to rebound, the central market to maintain steady growth, after several years of high growth, the annual southwest market downward trend. It is worth mentioning that, because the base is relatively low, the centrifuge product in the West and northeast basically every year a certain growth rate.